Plan and research to improve the experience of your users
Creating a software solution is not as easy as paying the developer, telling them the features you want, and sitting back while they deliver exactly what you expected. Developing a product requires time, ideas, research, and experience when designing it.
Most of us think that design just means "to look pretty" and that, in an application, this just means putting colors on it and making it look good. No. Before going fully into development, your application needs to think about the users, design it for them and build the features and wireframes thinking about their needs. This type of work to improve user experience can be the difference between the success and failure of your application. It can mean having more customers, making more sales, and growing your market.
At Soluntech, we are experts in all stages of software development, which is why we offer high-quality development and planning with experts who know exactly what your solution needs to please your customers and have greater engagement with them. Trust our designers to make a UX Plan tailored to your needs.
What Design Includes
A smart first step to improving an app or site’s user experience is to pay attention to key metrics, such as bounce rate, time on site, heatmaps, and conversions. Those metrics provide valuable insight into what customers interact with the most and whether or not your marketing funnel is working as intended. On that note, it’s wise to consider different marketing funnels for new users and returning users — this way, returning users aren’t bombarded with information they already have and can quickly navigate where they want to go.
The overall design of the site or app matters: This is how a business can guide its users to what is most important by effective use of whitespace and thoughtful internal linking. Moreover, don’t overwhelm users with too much text. Instead, improve their experience by incorporating engaging visuals and skimmable text for those looking for quick answers. If your site or app displays ads, make sure they don’t overwhelm or confuse the user while they navigate.
Additionally, with the number of mobile users on the rise, a strong UX means a site or app is not only accessible but also user-friendly on all devices. Perhaps the white space that looks great on a laptop makes it difficult to find the main menu on an iPhone; it’s vital to take all devices into account.
The Advantages of Having a UX Plan
Improve the usability of the platform
Increased user retention and engagement
Efficiency in platform flow, improving the user experience.
Improve the product by giving it cutting-edge and innovative features compared to the competition.
Efficient use of development budget
Whether you have a product to improve, a new idea to develop, or you’ve simply identified a problem that you can’t solve, our design experts can help. Each pain point or bump in the road is a different experience, and we take the time to understand your needs and brainstorm efficient, actionable solutions.
What can you expect from a UX Plan if you have a product to improve?
Increased profitability: A product with an improved user experience can increase profitability by selling more units and attracting customers willing to pay a higher price for a better experience.
Cost reduction: An optimized user experience can help reduce costs in the long run. Products that are easy to use may require less support and are less likely to generate customer complaints.
Improved usability and user experience: A plan can help you improve the usability of your product and increase user satisfaction, which can lead to higher customer retention and increased loyalty.
Increased efficiency: Improve the efficiency of a product by eliminating unnecessary steps and making the process more intuitive for the user.
Increased innovation: A plan can help identify innovation opportunities and develop creative solutions that uniquely meet user needs.
What can you expect from a UX Plan if you have an idea to develop?
Ensure your business idea's success: Help your idea succeed by ensuring that the product is easy to use and attractive to users. This can lead to higher customer retention and increased profitability.
Attract more investors: A well-structured UX Plan can be very attractive to investors, as it shows that you have thought about how the product will be used and how to attract and retain users.
Avoid long-term problems: A plan can help identify and fix potential issues before the product releases, which can help avoid long-term problems and save time and money.
Improve efficiency: Improve your product's efficiency by eliminating unnecessary steps and making the process and experience intuitive for the user.
Helps establish a competitive advantage: A well-designed UX Plan helps your business establish a competitive advantage by offering a unique and satisfying user experience that sets your product apart from the competition.
Soluntech offers full-stack, end-to-end software development services for a partnership at any phase of your software development project, including user experience and interface design. Our solutions help start-up founders and business leaders lower development costs by 80% while maintaining a 91% project success rate. Moreover, Soluntech’s partners see a 21x average ROI in two years. Our fast, quality results — which are 10 times faster than other agencies — mean your website or app will have an improved user experience as soon as possible.
We supply consulting services as well as design and development services, helping business leaders bring their vision to life from an advisory role or taking on the project on their behalf. Regardless of your business’s needs, Soluntech has the expertise and flexibility to meet them. Even if you already have an existing product that needs to change to meet new demands or just isn’t working efficiently, Soluntech offers award-winning UX/UI makeover services. Our dedicated team will redesign your site or app and provide your business with a final result that increases conversions and improves user experience. We’ve worked with business leaders and start-ups across a wide variety of industries, including sports, travel, real estate, and more. Ready to get started?
A good UX Plan for your application can be the difference between the success and failure of your product. A well-designed and well-planned app has a quick and easy development process that helps you save time and money while increasing your earnings by giving the user an improved experience. If you're ready to start with your UX Plan, schedule a pre-consultation meeting and view our case studies to understand better what we do and how we can help you.